Christopher Ward Promotions and Discount Coupons

About Christopher Ward

The Christopher Ward watch company was founded on a boat on the River Thames in 2004 by Mike France, Chris Ward and Peter Ellis. From the start this has always been about finding a way for everyone to enjoy the truly visceral pleasure derived from owning and wearing a premium quality Swiss made watch.

Having learned from insiders in the Swiss watch industry just how much of the cost of a typical luxury Swiss watch is marketing hype, the three friends set out on a mission to turn the traditional model on its head and create a revolution in watchmaking.

Our reputation has been built largely by word of mouth or because someone has admired one of our watches on the wrist of a friend or colleague. So, if you haven't yet had the pleasure of seeing, feeling, or better still owning, a Christopher Ward, here are a few reasons why you may want to change that.

Our competitors spend millions in the creation of "brand halos" around their watches through multi-national advertising campaigns, high profile sponsorships and celebrity endorsements. Marketing is, of course, an important part of any business but when the cost of marketing runs to many times the cost of the product, as is often the case in the luxury watch industry, it seemed to us, to quote the bard, that "something is rotten in the state of Denmark."

Our passionate belief in "honest pricing" means that the selling price of a Christopher Ward watch is between 2 and 3 times the base manufacturing price